Book Summary:
What do you get when you put a U.S. Navy SEAL and a millionaire entrepreneur in the same hous for a month?
Jesse Itzler, the bookβs author, is a gritty entrepreneur who co-founded Marquis Jet (he later sold it to Berkshire Hathaway) and helped pioneer the coconut water craze with Zico coconut water (later acquired by Coca-Cola).
He is also married to Spanx founder (and now billionaire) Sara Blakely.
Itzler had it all.
Successful in just about every aspect of his life. However, he felt stuck in a routine.
Wake up, go to work, come home, have dinner, exercise, sleep. Then do it again.
βI wanted to get off it; I wanted to shake things up in a big way,β he writes.
And what better way to shake things up than by asking a SEAL to train you and push you to new limits.
That SEAL, we know now, is David Goggins.
Itzler was speechless when he saw Goggins (then weighing about 260 pounds) run a 100-mile race without any support staff, and he had to meet this incredible man.
Itzler ended up inviting Goggins to live with him in hopes of getting a bit of Gogginsβ magic sauce.
Each day, Goggins came up with a new workout to show Itzler that he was nowhere near his potential. This included running with a 50-pound vest, doing 100 chin-ups in a row, swimming in a frozen lake, running 4 miles every 4 hours and much more.
By pushing Itzler physically, Goggins was also pushing him mentally.
Itzler thought many of the tasks where impossible, but by doing them, he realized his mind was playing it safe and was capable of doing more than he thought possible.
In addition to being about fitness and mental toughness, this book is also hilarious (look on the cover, Lebron James agrees). If youβre a fan of David Goggins or Jesse Itzler, youβll enjoy this book.
Book Lessons:
1) Measure your foundation & track your progress
βIf you donβt challenge yourself, you donβt know yourself.β
One of the first things SEAL (Goggins) did when training Itzler was giving him a fitness test and writing down all of his reps. Itβs important to know where you are and what youβre capable of doing.
Once the foundation was set, Goggins started to push Itzler in all different types of workouts and at the end of each day, workout totals were jotted down.
After training with Goggins for a month, Itzlerβs mile pace went from 9:20 to 7:50 (7 minutes and 50 seconds). A whole minute and a half faster per mile.
Here are Itzlerβs workout totals:
222.5 miles run
6,488 push-ups
236 pull-ups
957 sit-ups
200 burpees
800 jumping jacks
50 box jumps
150 flutter kicks
14 fireman carries
Measure your current abilities and track progress every day to see concrete evidence of what youβve done and how your performance has changed over time.
2) No one ever regrets a workout
βEvery day is a challenge, otherwise itβs not a regular day.β
Goggins made Itzler do some crazy things:
Running in a snowstorm
Doing 100 burpees in the office
Jumping into a frozen lake
Jogging with a 50-pound vest
The list goes onβ¦
Many of these workouts flat out sucked. A lot of them Itzler didnβt want to do and he even tells Goggins for him to write down βMISERABLEβ in his journal during one workout.
However, Itzler never regretting working out.
He never said, βMan, I really wish I didnβt do 100 burpees today.β
Does Itzler complain that the workouts suck? Yes.
But, to be fair, many of the workouts would be extremely difficult for the average adult to complete and Itzler never said no to a workout.
Even after doing 100 burpees in a row, his legs shaking, but he couldnβt help but smile afterward.
Working out may suck, but no one ever regrets doing it.
3) Excuses only exist if you make them
βDonβt get too comfortable. Ever.β
Have you heard these lines before or told yourself this?
I was going to exercise today, but:
Itβs raining
Itβs too cold out
Itβs snowing
Iβm sore
My shoulders hurt
I donβt have time today
I have to watch the kids tonight
Sound familiar? I know that Iβve said at least half of these lines to myself.
Here is the honest truth, when you tell yourself these βreasonsβ you canβt work out, no matter how βgoodβ the reason is, it wonβt help you reach your fitness goals. And, all of these reasons are actually excuses.
When Goggins and Itzler were traveling, Itzler didnβt pack an extra pack of underwear. Here is how that conversation goes:
Itzler: I didnβt bring any extra underwear.
Goggins: So what?
I: I canβt run without underwear.
G: Nah, bro, you canβt run without legs. Itβs on.
Itzler ends up going βcommandoβ style and the two go for an 8.3-mile run.
Whether it was raining, snowing, cold, windy, it didnβt matter to Goggins. They went running.
What happened when Itzler had to watch his kid? Goggins told Itzler to put the kid in a stroller and run with him. Goggins also gave Itzler a 50-pound vest for some extra fun.
You can have excuses or you can have results. Pick one.
Book Review:
This is one of the funniest books Iβve read. Itβs two different worlds colliding, one from a strict, tough, military background, and the other from a business, luxury, laidback setting. And when two worlds collide, a lot of interesting things happen.
As a fitness book, Goggins no BS or excuses approach is inspirational. You wonβt find workout plans or what foods to eat to get in shape, but you will learn not to make excuses, track your progress and to get creative with your workouts.
Goggins does curse a lot so this book may not be suitable for children, but if youβre an adult, youβll find this book to be hilarious. Itβs rare that I laugh out loud from reading a book, and yet this book made me do just that several times. You wonβt find any deep life-changing lessons in this book, but if youβre looking for an entertaining book about fitness that will make you laugh one minute and motivate you to get off the couch and run the next, I highly recommend getting this book!
Rating: 4.5/5 Stars
If youβre interested in getting the book, click here or on the image below.
Here are a few similar fitness books:
For literally a few dollar a book will give you an enormous amount of valuable information that can help you in life. Itβs practically highway-robbery. So take advantage of this and read as much as you can.
If you want to check out my list of recommended books, you can find that here.
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